The real rewrite for forteplatforms.com
H1 sourced from HN thread · Finding below is free to use, no account required.
Here’s the exact rewrite we did for forteplatforms.com. Not a preview. The actual fix — free.
Their hero headline: “You build the product. Forte takes it to production.”
That’s a role-split headline — it names who does what, but “takes it to production” leaves three unresolved questions every developer asks before choosing a deployment platform: How fast? Which infrastructure? What’s still my responsibility? A Claude Code developer who wants to ship fast can’t evaluate a role assignment without the terms.
One clause fixes it.
Before: “You build the product. Forte takes it to production.”
After: “Go from Claude Code prototype to live users this afternoon — auth, payments, and autoscaling, no DevOps hire.”
Same product. The before names the division of labor; the after names what changes for the developer. Below is the full rewrite.
This is one fix. Most landing pages have two more like it. Enter your URL below and we find yours — free. The fix is $49 flat.
Audit my site free →Current H1 — what a stranger reads first
“You build the product. Forte takes it to production.”
The gap: Role-split framing — “you build, we deploy” names the division of labor but not the outcome. Speed (how fast to live?), infrastructure (which cloud? which stack?), and ongoing responsibility (what does the developer still manage?) are all invisible above the fold.
Rewritten H1 — paste-ready
“Go from Claude Code prototype to live users this afternoon — auth, payments, and autoscaling, no DevOps hire.”
Names the starting point (Claude Code prototype), the concrete outcome (live users this afternoon), the specific service scope (auth, payments, autoscaling), and the eliminated role (no DevOps hire). Passes the comparison test: Railway, Render, and Fly.io all say “deploy your app” but none target Claude Code developers with a bundled auth+payments+autoscaling offer and zero DevOps hire.
Rewritten hero subhead — paste-ready
“Forte reads your project, sets up the cloud infrastructure, and automates every deploy — so your Claude Code project is live before end of day, without a YAML file, a DevOps hire, or a midnight config session.”
The dollar logic — why this gap costs you
"You build the product. Forte takes it to production." is a clean role-split frame — half the deployment story in one line. But "takes it to production" is the half that matters most, and it's also the half that tells you nothing. A developer building a Claude Code plugin, a SaaS product, or a startup's first API needs to know: how much configuration? which cloud? how long until live? The rewrite answers before they ask: an afternoon (speed), provisions infrastructure (scope), wires the deploys (ongoing automation), while you write code (the tradeoff is explicit). "While you write code" names the real promise — not "we handle devops" in the abstract, but "you never have to stop shipping product to deal with infrastructure." For a Claude Code developer whose entire workflow is already optimized for fast iteration, that's the sentence that makes Forte feel purpose-built rather than just another deployment option. The before makes a promise without the terms. The after delivers the terms that close the comparison.
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This is what Finding #1 looks like. Most landing pages have 2–3 more gaps above the fold costing them visitors every day. The Fix Sprint audits your page, writes the exact rewrites, and delivers implementation steps — paste-ready, 48 hours.
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