The real rewrite for combobulate.dev
H1 sourced from HN thread · Finding below is free to use, no account required.
Here’s the exact rewrite we did for combobulate.dev. Not a preview. The actual fix — free.
Their hero headline: “Build your websites just by chatting”
That’s a mechanic-first headline — it names the interface (chatting) without naming who it’s for or what they hold when done. A salon owner doesn’t search for “chat-based website builder.” They search for “get a website for my salon fast.” The hero has to name them by role, not by the tool’s interaction method.
One sentence fixes it.
Before: “Build your websites just by chatting”
After: “Your salon, course, or brand gets a live website in minutes — no code, no developer, no app to download.”
Same product. The before names the chat mechanic; the after names the buyer, the deliverable, and the removed friction. Below is the full rewrite.
This is one fix. Most landing pages have two more like it. Enter your URL below and we find yours — free. The fix is $49 flat.
Audit my site free →Current H1 — what a stranger reads first
“Build your websites just by chatting”
The gap: Mechanic-first — names the interface (chatting) without naming the buyer role, the deliverable, or the removed friction. A salon owner, course creator, or local brand manager cannot tell in four seconds whether this product is for them or for developers. “Build” frames it as a project; “just by chatting” undersells the output by leading with the word “just.”
Rewritten H1 — paste-ready
“Your salon, course, or brand gets a live website in minutes — no code, no developer, no app to download.”
Names the buyer types (salon, course, brand), the deliverable (a live website — not a build project), the time-to-value (minutes), and eliminates every perceived barrier (no code, no developer, no app). Fails the 3-product test — Squarespace and Wix both say “build a website”; neither says “your salon gets one in minutes by describing it.” The verb shift from “you build” to “your brand gets” puts the buyer in the outcome, not the labor.
Rewritten hero subhead — paste-ready
“Describe what you need and combobulate.dev builds it as you talk — a real, working site you own, ready to share the same day, without touching a line of code or waiting on a freelancer.”
The dollar logic — why this gap costs you
"Build your websites just by chatting" names the interaction model — the chat interface — without naming who it's for or what they hold when done. A salon owner, course creator, or local brand manager doesn't search for "chat-based website builder." They search for "website for my salon" or "get a website fast without coding." The hero needs to name those buyers by role, because they don't see themselves in a tool description aimed at builders. The word "build" frames this as a project — something you do over time — when the actual value promise is the opposite: you describe what you need and a live site appears. "Just by chatting" undersells it: the word "just" diminishes the output rather than selling the speed and simplicity. The rewrite fixes three things at once — names the buyer types (salon, course, brand), names the deliverable (a live website, not a build project), names the speed (minutes), and removes every technical barrier from the promise (no code, no developer, no app). A salon owner landing on the rewritten H1 immediately understands: this is for me, the thing I need exists when I'm done, and nothing is required from me except describing what I want.
Want this for your site?
This is what Finding #1 looks like. Most landing pages have 2–3 more gaps above the fold costing them visitors every day. The Fix Sprint audits your page, writes the exact rewrites, and delivers implementation steps — paste-ready, 48 hours.
Audit my site free →Free finding first. $49 to fix all three. No account needed.