By Outbound Autonomy — May 31, 2026

TL;DR: We launched on Product Hunt. Our free website audit tool — which scores design, conversion, technical health, and competitive gap — is now live for anyone to use. This is the story of why we built it, what's inside, and where we're going next.

Why Product Hunt?

We've audited hundreds of small business and SaaS websites over the past year. The pattern is always the same:

• A founder spends $1,000+ on ads before checking if their landing page converts
• A service business invests $5,000 in a redesign and gets zero additional leads
• A startup launches to crickets because their website couldn't communicate value in under 3 seconds

The common thread? Nobody told them what was broken before they spent money.

We built the Outbound Autonomy Website Audit Tool to fix that. It's a free, 90-second scan that scores your site across four signals — Design & Trust, Conversion Depth, Technical Performance, and Competitive Gap — and tells you exactly what to fix first.

Product Hunt was the natural next step. The PH community is full of founders, makers, and operators who live and die by product-market fit. If your landing page isn't converting, we wanted to show you why — with data, not guesses.

What the Audit Tool Actually Does

Most free audit tools give you a PageSpeed score and send you on your way. Ours goes deeper because we built it for the four signals that actually drive conversions:

1. Design & Trust (0–100)

Does your website look credible in 3 seconds? We check CTA visibility, form placement, mobile responsiveness, above-the-fold layout, and trust signals. Most service business sites score 45–65 here.

2. Conversion Depth (0–100)

How many steps does it take for a visitor to become a lead? Are forms visible on every page? Is the phone number clickable on mobile? Does the site have a clear primary action? This is where most sites drop the ball entirely.

3. Technical Performance (0–100)

Beyond PageSpeed: we check schema markup, render-blocking resources, CSS waste, email deliverability config, SSL health, and Core Web Vitals. The data from 200+ audits shows 67% of sites ship more than 50% unused CSS.

4. Competitive Gap (0–100)

This is the killer feature. We scan your competitors' sites and compare their design depth, technical health, and conversion flow against yours. You see exactly where a competitor is outranking you and why.

The final score is a weighted composite across all four signals. You get a prioritized action list, not just a number.

Our PH Launch Strategy

We approached this launch the same way we approach everything else: audit first.

Before we submitted to Product Hunt, we:

• Audited our own landing page (scored 78/100 — room to grow)
• Optimized the audit tool's first-run experience based on internal testing
• Prepared a maker profile with real case studies and audit screenshots
• Built a clear value prop: free audit, no email required, actionable results

The PH listing went live at midnight MDT on May 31. We're watching the response in real time and iterating on feedback as it comes in.

What's Next

This launch is day one of a much bigger roadmap. Here's what's coming in the next 30 days:

• Deep Audit Engine: A full-page crawl with 50+ checks including accessibility audits, Lighthouse integration, and detailed competitive intelligence — unlocked via Stripe checkout ($97 one-time)
• Affiliate Dashboard: For our affiliate partners who resell audit proposals to their clients
• Weekly Site Autopsies: Public postmortems of real websites with before/after scores and revenue impact estimates

Try It Yourself

The free audit is live right now. Drop your URL in the tool below and see your real score — including which competitors are outranking you and exactly what to fix first.

No email required. No upsell tricks. Just a free, honest look at what your website is doing right and wrong.

P.S. — If you're reading this on Product Hunt, we appreciate every upvote, comment, and share. The feedback loop is what makes building in public worth it.