Website Audit Preview
This is an example of the breakdown structure for a local service business. Nothing is blurred or gated here. The public scan gives the first-pass findings; the full custom audit adds named competitors, screenshots, form testing, and implementation sequencing.
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Visitors may leave without calling or booking because the next step is not visible early enough.
Peak HVAC uses a rotating photo slider with no persistent "Get a Quote" or "Schedule Service" button visible before scrolling. Mobile visitors see photos, not actions.
Recommended Fix: Replace the slider with a single strong headline, a phone number, and a persistent "Get a Free Estimate" button above the fold on every device.
Slow mobile load can make high-intent service visitors abandon before the offer is clear.
Unoptimized hero images and render-blocking third-party scripts load before the service promise. This is especially harmful for emergency-service searches where speed directly affects call volume.
Recommended Fix: Compress hero images, defer non-critical scripts, and lazy-load below-fold content. Target sub-2.5s LCP for mobile service pages.
High-intent visitors may miss the proof they need before deciding whether to contact the business.
Reviews, license info, and guarantee language appear at the bottom of the page. Service buyers need proof immediately — ratings, years in business, insurance, and guarantees drive calls.
Recommended Fix: Move review score, license badge, and a short guarantee line near the top CTA. Add a "serving [area] since [year]" trust line in the hero.
After-hours leads can go cold when the form does not capture urgency or trigger follow-up.
The contact form asks for name and message only with no service-type dropdown, urgency flag, or address field. Emergency calls (no heat, burst pipe) get the same treatment as general inquiries.
Recommended Fix: Add service-type selection, urgency indicator, and ZIP/service-area check. Route emergency submissions to SMS alert and flag high-priority leads for immediate follow-up.
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Signal Comparison
The full audit scans competitor sites and compares conversion signals side-by-side — form capture, phone visibility, email routing, trust proof, and online booking. Below is how the table looks in a real report.
| Site | Score | Grade | Form | Phone | Proof | Booking | |
|---|---|---|---|---|---|---|---|
| Your Site | 62 | D+ | ✓ | ✓ | — | — | — |
| coolray.com | 88 | B+ | ✓ | ✓ | ✓ | ✓ | ✓ |
| reliableremodeling.com | 74 | C | ✓ | ✓ | ✓ | — | — |
| localhvacpro.com | 59 | F | — | ✓ | — | — | — |
✓ = signal detected | — = not detected. Green checkmarks indicate conversion-ready signals. The full audit scores 3–5 named competitors with the same signal breakdown and fix recommendations.
Complete scored breakdown with competitor comparison, fix estimates, and downloadable PDF
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