The real rewrite for clearthesis.ai
H1 sourced from HN thread · Finding below is free to use, no account required.
Here’s the exact rewrite we did for clearthesis.ai. Not a preview. The actual fix — free.
Their hero headline: “Get a clear investment thesis on any stock”
That’s artifact-first framing — it names what you receive (a thesis) but not what changes for the investor holding the buy button. The real fear isn’t “not having a thesis.” It’s committing capital to something you don’t fully understand. Neither the outcome nor the fear is above the fold.
One sentence names both.
Before: “Get a clear investment thesis on any stock”
After: “Know exactly what you're buying before you commit capital — business model, fair value, and real risks in one read.”
Same product. The before names the artifact; the after names the investor’s moment of truth and the three things they need to see before they commit.
This is one fix. Most landing pages have two more like it. Enter your URL below and we find yours — free. The fix is $49 flat.
Audit my site free →Current H1 — what a visitor reads first
“Get a clear investment thesis on any stock”
The gap: Artifact-first framing — “Get a clear investment thesis” names the output without naming the investor’s outcome (invest or pass with conviction) or the risk they’re hedging (committing capital to a company they don’t fully understand).
Rewritten H1 — paste-ready
“Know exactly what you're buying before you commit capital — business model, fair value, and real risks in one read.”
Names the investor’s moment of truth (before you commit capital), the three pre-investment questions answered (business model, fair value, risks), and the format that delivers it (one read). Passes the 3-product test: Morningstar, Simply Wall St, and Seeking Alpha none consolidate all three into a single narrative pre-conviction read.
Rewritten hero subhead — paste-ready
“Clearthesis converts company filings, earnings calls, and validated valuation models into one coherent thesis — so you can decide to invest or pass with full conviction, not a hunch.”
Performance gaps (verified via PageSpeed + curl)
Finding #2 — Mobile LCP: 5.5s
Google’s threshold is 2.5s. At 5.5s, investors researching on mobile leave before the first thesis renders. Largest Contentful Paint is the single metric most correlated with bounce on content-first tools. Fix: preload the LCP element, defer non-critical JS, eliminate render-blocking resources (est. 550ms savings available).
Finding #3 — 2-hop redirect chain: 1.5s lost
clearthesis.ai → 307 → www.clearthesis.ai/ → 307 → /home. Two redirects before a byte of content loads. PageSpeed estimates 1,530ms savings if eliminated. Fix: consolidate to one canonical domain at the DNS/CDN layer; remove the /home path redirect by making it the root route.
The dollar logic — why the H1 gap costs you
"Get a clear investment thesis on any stock" names what you receive — a thesis — but not what changes for the investor holding the "buy" button. The investor's actual fear isn't "not having a thesis." It's committing capital to a company they don't fully understand, then watching it crater on something they should have seen. The rewrite names that exact moment: "before you commit capital." It also names the three things that have to be true before any long-term investor clicks buy: they understand the business model (how does this company actually make money?), they have a fair value range (am I paying a fair price?), and they've seen the real risks (what does the bear case look like?). Clearthesis delivers all three — but the current H1 makes a visitor learn that by reading the feature list, not by reading the headline. A long-term investor who lands on this page and sees "Get a clear investment thesis" may read it as a research tool for professional analysts, not the tool that replaces the 4-hour deep dive they've been dreading before every position. The rewrite closes that gap in one sentence.
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This is what Finding #1 looks like. Most landing pages have 2–3 more gaps above the fold costing them visitors every day. The Fix Sprint audits your page, writes the exact rewrites, and delivers implementation steps — paste-ready, 48 hours.
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