The real rewrite for cited.co
H1 audited from HN Show HN thread · Finding below is free to use, no account required.
Here’s the exact rewrite we did for cited.co. Not a preview. The actual fix — free.
Their hero headline: “The reference for recommendations”
That’s a category-label headline. “Reference” names the format. “Recommendations” names the content type. Both are accurate — and both are format descriptors that tell you nothing about the domain (health/longevity), the authority behind the sources (51 named experts, not community posts), or what makes this different from a subreddit or podcast show notes. A researcher who lands here with a real health question has to click three levels deep to find out this is the product for them.
One sentence fixes it.
Before: “The reference for recommendations”
After: “Know what 51 longevity experts actually take and avoid — with the source quote for every call — so your health decisions come from evidence, not a single podcast take.”
Same product. Same database. The domain, authority model, evidence format, and problem solved are now in sentence one. Below is the full rewrite.
This is one fix. Most landing pages have two more like it. Enter your URL below and we find yours — free. The fix is $49 flat.
Audit my site free →Current H1 — what a stranger reads first
“The reference for recommendations”
The gap: Category-label — names the format (“reference”) and content type (“recommendations”) but omits the domain (longevity/health), the authority model (51 named experts, not crowdsourced), the evidence format (source-quoted, timestamped), and the problem being solved (health decisions from one podcast take). A researcher with a real question cannot tell in four seconds whether this database is built for them.
Rewritten H1 — paste-ready
“Know what 51 longevity experts actually take and avoid — with the source quote for every call — so your health decisions come from evidence, not a single podcast take.”
Names the domain (longevity, not generic recommendations), authority model (51 named experts), evidence format (source quote per call), and the frustration solved (a single podcast take is not a health decision). All of it is already true of cited.co — none of it was in the original headline.
Rewritten hero subhead — paste-ready
“The longevity-curious researcher doesn't know that cited.co is health-domain only, that the 51 sources are named doctors and researchers (not community contributors), or that every recommendation is anchored to the exact word, episode, and timestamp — until they've clicked three levels deep. The headline asks for trust before it earns it. The rewrite earns it in one sentence.”
The dollar logic — why this gap costs you
"Reference" names the format. "Recommendations" names the content type. Both words are accurate. The problem is that both are format descriptors — they tell you what the thing is structurally without telling you anything about the domain, the quality of the sources, or the problem it solves. A researcher landing on cited.co is carrying a real question: "Does creatine actually work — and what do real longevity experts say, not just one podcast guest?" "The reference for recommendations" answers none of it. The rewrite names the domain (longevity, not food or finance), the authority model (51 named experts, not crowd-sourced), the evidence format (source quote — the actual words, with episode and timestamp), and the frustration being solved (a single podcast take is not a health decision). All of it is already true of cited.co. None of it was in the headline. The gap between accurate and persuasive is the same gap that sends a researcher back to Google — not because the product failed, but because the headline never told them it was built for them.
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