The real rewrite for clovra.co
H1 audited from HN Show HN thread · Finding below is free to use, no account required.
Here’s the exact rewrite we did for clovra.co. Not a preview. The actual fix — free.
Their hero headline: “SOC 2 audit-ready in 6 weeks.”
That’s the right promise to the wrong fear. Enterprise buyers don’t lie awake worried about audits. They lie awake worried about the deal that’s been sitting in procurement for three weeks because their vendor asked for a security questionnaire they can’t fill out. SOC 2 is the answer to that problem — but “audit-ready” makes them translate it themselves. Most don’t bother.
One sentence fixes it.
Before: “SOC 2 audit-ready in 6 weeks.”
After: “Stop losing enterprise deals to a missing SOC 2 badge — be deal-ready in 6 weeks.”
Same six-week promise. Same product. The buyer’s actual pain is now in sentence one. Below is the full rewrite — H1, subhead, and the paragraph that closes the dollar logic.
This is one fix. Most landing pages have two more like it. Enter your URL below and we find yours — free. The fix is $49 flat.
Audit my site free →Current H1 — what a stranger reads first
“SOC 2 audit-ready in 6 weeks.”
The gap: Speed-claim mechanism — names the timeline and milestone, misses the enterprise deal the compliance badge unlocks. A visitor who is already losing deals to a missing SOC 2 badge does not know this product is for them.
Rewritten H1 — paste-ready
“Stop losing enterprise deals to a missing SOC 2 badge — be deal-ready in 6 weeks”
Names the dollar outcome (enterprise deal closes), the specific barrier (missing SOC 2 badge), and preserves the 6-week hook with a comparative frame.
Rewritten hero subhead — paste-ready
“Enterprise procurement teams require SOC 2 Type II before contracts can sign. Clovra closes that gap in 6 weeks — so the deal sitting in "pending security review" closes this quarter, not next year.”
The dollar logic — why this gap costs you
Enterprise buyers want to buy your product. Their procurement teams make them stop. The hold-up is never your pitch, your pricing, or your demo — it is a single checkbox: SOC 2 Type II required. Every week that badge is missing is a week that enterprise deal sits open in their CRM, deprioritized, drifting toward dark. Six weeks to compliance is not a milestone. It is a revenue unlock — it closes the specific deals you have already earned.
Want this for your site?
This is what Finding #1 looks like. Most landing pages have 2–3 more gaps above the fold costing them visitors every day. The Fix Sprint audits your page, writes the exact rewrites, and delivers implementation steps — paste-ready, 48 hours.
Audit my site free →Free finding first. $49 to fix all three. No account needed.