{"initialAuditData":{"id":5351,"publicId":"05351","slug":"deliveryman-ai","sourceUrl":"https://deliveryman.ai","normalizedUrl":"https://deliveryman.ai/","domain":"deliveryman.ai","status":"preview_ready","preview":{"sourceUrl":"https://deliveryman.ai/","finalUrl":"https://deliveryman.ai/","fetchedAt":"2026-06-06T20:11:04.887Z","responseMs":301,"designScore":100,"conversionScore":63,"technicalScore":96,"overallScore":79.3,"grade":"C","scoringConfidence":{"design":"high","conversion":"medium","technical":"high","depth":"high","accessibility":"high","coreWebVitals":"high"},"confidenceRanges":{"design":{"low":95,"high":100},"conversion":{"low":53,"high":73},"technical":{"low":91,"high":100},"depth":{"low":39.4,"high":49.4},"accessibility":{"low":92,"high":100},"coreWebVitals":{"low":85,"high":95},"overall":{"low":74.3,"high":84.3}},"scorecard":[{"label":"Design/UI","score":100,"evidence":"Single primary H1 detected"},{"label":"Conversion","score":63,"evidence":"No lead form detected"},{"label":"Technical","score":96,"evidence":"200 response in 301ms over HTTPS"},{"label":"Depth (9 Signals)","score":28,"evidence":"2/9 signals pass"},{"label":"Wave 2 Depth","score":69,"evidence":"Visual freshness: PASS, Domain: WARN, Keywords: PASS"}],"categoryBreakdowns":[{"label":"Design and first impression","score":100,"summary":"The visible page structure has enough fundamentals to create a credible first impression.","checks":[{"label":"Title clarity","status":"pass","evidence":"Title detected: \"DeliverymanAI – Scale your Sales Faster\".","recommendation":"Keep title aligned with the main offer.","fixPriority":"low","estimatedFixHours":0.5},{"label":"Heading structure","status":"pass","evidence":"1 H1 heading detected on the first page.","recommendation":"Use supporting H2/H3 sections to keep the page scannable.","fixPriority":"low","estimatedFixHours":0.5},{"label":"Visual assets","status":"pass","evidence":"185 image tags detected; 0 appear to lack alt text.","recommendation":"Keep visuals tied to proof, outcomes, and product/service context.","fixPriority":"low","estimatedFixHours":1},{"label":"Content depth","status":"pass","evidence":"Approximately 7,462 readable characters were found on the first page.","recommendation":"Trim or structure copy around the highest-intent actions.","fixPriority":"low","estimatedFixHours":1},{"label":"Page title quality","status":"warn","evidence":"\"DeliverymanAI – Scale your Sales Faster\" — Title may lack service or industry keywords that help search visibility.","recommendation":"Title may lack service or industry keywords that help search visibility.","fixPriority":"medium","estimatedFixHours":1}]},{"label":"Conversion path","score":63,"summary":"The scan found weak conversion signals. Visitors may not know what to do next.","checks":[{"label":"Primary CTA clarity","status":"warn","evidence":"Booking/estimate language was detected, but a dominant high-intent CTA was not obvious.","recommendation":"Use one repeated primary CTA above the fold, after proof sections, and near the final decision point.","fixPriority":"critical","estimatedFixHours":3},{"label":"Lead capture","status":"fail","evidence":"0 form elements detected.","recommendation":"Add a short lead-capture form or direct scheduling path.","fixPriority":"critical","estimatedFixHours":4},{"label":"Direct contact options","status":"pass","evidence":"No phone detected; email/contact link detected.","recommendation":"Make the preferred contact path obvious on desktop and mobile.","fixPriority":"low","estimatedFixHours":0.5},{"label":"Pricing or expectation setting","status":"pass","evidence":"Pricing, plans, financing, or starting-at language was detected.","recommendation":"If exact pricing is not possible, set expectations with ranges, packages, or next-step scope.","fixPriority":"low","estimatedFixHours":0.5},{"label":"Button CTA text quality","status":"pass","evidence":"24 button(s) found. 3 with action-oriented text. 0 weak/generic label(s). Best: \"Get Demo & Product Tour\".","recommendation":"\"Get Demo & Product Tour\" is your strongest CTA — make it prominent above the fold.","fixPriority":"low","estimatedFixHours":0.5}]},{"label":"Trust and proof","score":51,"summary":"Trust proof appears thin from the scanned HTML. This is a common reason good-looking sites fail to convert.","checks":[{"label":"Review/testimonial signals","status":"fail","evidence":"No common review/testimonial/rating/guarantee language was detected.","recommendation":"Place proof near the first CTA and repeat it at the decision point. Use named, specific proof when available.","fixPriority":"high","estimatedFixHours":4},{"label":"Local or audience relevance","status":"warn","evidence":"No service-area/local relevance language was detected.","recommendation":"Make the target audience, market, and service area obvious so visitors self-identify quickly.","fixPriority":"medium","estimatedFixHours":1.5},{"label":"Metadata trust preview","status":"pass","evidence":"Meta description detected: \"DeliverymanAI helps you scale your sales faster with Cold Email that breaks all the rules\".","recommendation":"Use the meta description as a clear trust/offer preview for search and link shares.","fixPriority":"low","estimatedFixHours":0.5}]},{"label":"Technical and mobile readiness","score":96,"summary":"The technical basics look healthy from the preview scan.","checks":[{"label":"Reachability and HTTPS","status":"pass","evidence":"200 response in 301ms over HTTPS.","recommendation":"Keep monitoring response time and production availability.","fixPriority":"low","estimatedFixHours":0.5},{"label":"Speed signal","status":"pass","evidence":"Initial HTML response took 301ms from the audit runner.","recommendation":"Good first response. Validate real-user mobile performance next.","fixPriority":"low","estimatedFixHours":0.5},{"label":"Lighthouse/PageSpeed","status":"pass","evidence":"Mobile: perf 90, SEO 100, a11y 97 | Desktop: perf 100, SEO 100, a11y 100","recommendation":"Use the low Lighthouse categories as the technical fix queue. Desktop scores typically run higher — gap between mobile/desktop reveals responsive performance issues.","fixPriority":"low","estimatedFixHours":1},{"label":"Crawlability sample","status":"pass","evidence":"5 same-origin pages scanned in the preview crawl.","recommendation":"Use the full custom audit to expand crawl depth, identify dead ends, and test forms/click paths.","fixPriority":"low","estimatedFixHours":0.5}]},{"label":"Competitive positioning readiness","score":66,"summary":"This preview checks whether the site is ready to compete. A full custom audit should compare named competitors directly.","checks":[{"label":"Differentiation depth","status":"warn","evidence":"The page has enough copy for a differentiated argument if structured well.","recommendation":"State why the offer is different, who it is best for, and what outcome the visitor gets.","fixPriority":"high","estimatedFixHours":4},{"label":"Competitor-proof elements","status":"warn","evidence":"Little proof was detected; competitors with stronger proof may feel safer.","recommendation":"Add comparison-ready proof: examples, reviews, process, guarantees, speed, pricing clarity, and outcomes.","fixPriority":"high","estimatedFixHours":5},{"label":"Custom competitor audit needed","status":"info","evidence":"The public scan does not scrape named competitors or private analytics.","recommendation":"Request the full custom audit to compare 2-3 named competitors, screenshots, offers, CTAs, and trust signals side by side.","fixPriority":"medium","estimatedFixHours":8}]},{"label":"Depth Analysis — 9 HTML Signals","score":28,"summary":"The site is missing many conversion and trust signal fundamentals that competitors likely have.","checks":[{"label":"Form Presence & Type","status":"fail","evidence":"No HTML forms detected on the page.","recommendation":"Add at least one lead-capture form (contact, quote, or booking) with 3-5 fields and a submit button.","fixPriority":"high","estimatedFixHours":3},{"label":"Social Proof Links","status":"warn","evidence":"3 social link(s) found","recommendation":"Some social links found (twitter_x, linkedin, youtube). Add missing high-value platforms like Google Business Profile and ensure links are in standard footer position.","fixPriority":"medium","estimatedFixHours":2},{"label":"Phone Number Detection","status":"fail","evidence":"No phone number detected in clickable tel: links or visible text.","recommendation":"Add a visible phone number with a clickable tel: link for mobile users. Place it in the header or hero section.","fixPriority":"high","estimatedFixHours":3},{"label":"Schema Markup","status":"warn","evidence":"1 schema block(s) in json-ld format; JSON-LD (preferred format)","recommendation":"Schema is present but could be optimized. Ensure schema types match your business category.","fixPriority":"medium","estimatedFixHours":2},{"label":"H1 Heading","status":"warn","evidence":"1 H1 heading(s) found; single H1 (best practice); H1 length is optimal","recommendation":". Tighten the H1 to a single, keyword-rich heading that complements (but doesn't duplicate) the title tag.","fixPriority":"medium","estimatedFixHours":2},{"label":"Content Freshness","status":"warn","evidence":"no copyright year detected; has blog/news section link","recommendation":"Some freshness signals are present but could be stronger. Update the copyright year, add a blog/news section, and include publication dates on content pages.","fixPriority":"medium","estimatedFixHours":2},{"label":"Booking / Calendar Widgets","status":"pass","evidence":"booking widget(s): cal","recommendation":"Booking widget detected (booking widget(s): cal). Ensure the booking flow is tested end-to-end and confirmation emails are configured.","fixPriority":"low","estimatedFixHours":0.5},{"label":"Chat / Messaging Widgets","status":"pass","evidence":"found tawk chat widget","recommendation":"Chat/support widget detected (tawk). Verify it works on mobile and responses are timely.","fixPriority":"low","estimatedFixHours":0.5},{"label":"Trust Signal Depth","status":"fail","evidence":"No trust signals detected — no reviews, certifications, guarantees, or badges found.","recommendation":"Add trust signals throughout the page: reviews/testimonials near the CTA, certifications/licenses in the footer, guarantees near the booking form, and years-in-business in the hero section.","fixPriority":"high","estimatedFixHours":3}]},{"label":"Core Web Vitals","score":90,"summary":"Core Web Vitals are in good shape — mobile page experience meets Google thresholds.","checks":[{"label":"Largest Contentful Paint (LCP)","status":"warn","evidence":"LCP data was not available from Lighthouse. Run a full PageSpeed test for mobile field data.","recommendation":"Reduce server response time, optimize largest image hero, and eliminate render-blocking resources.","fixPriority":"medium","estimatedFixHours":4},{"label":"Cumulative Layout Shift (CLS)","status":"warn","evidence":"CLS data was not available from Lighthouse.","recommendation":"Add explicit width/height to all images, reserve space for ads/embeds, and avoid injecting content above existing elements.","fixPriority":"medium","estimatedFixHours":2},{"label":"Total Blocking Time (TBT) / Interaction to Next Paint","status":"warn","evidence":"TBT data was not available from Lighthouse. Run a full PageSpeed test for interaction readiness metrics.","recommendation":"Reduce or defer long-running JavaScript tasks, break up heavy third-party scripts, and implement code splitting.","fixPriority":"medium","estimatedFixHours":4},{"label":"Overall Page Experience Signal","status":"pass","evidence":"Lighthouse Performance score: 90/100","recommendation":"Your Lighthouse performance score suggests most CWV targets are in range. Monitor field data for real-user deviations.","fixPriority":"low","estimatedFixHours":0.5}]},{"label":"Accessibility & Inclusion","score":97,"summary":"Accessibility signals are strong — the site is usable by visitors with assistive technologies.","checks":[{"label":"Lighthouse Accessibility score","status":"pass","evidence":"Lighthouse Accessibility: 97/100","recommendation":"Maintain accessibility practices — use semantic HTML, ensure sufficient color contrast, and provide keyboard navigation support.","fixPriority":"low","estimatedFixHours":1},{"label":"Image alt text coverage","status":"pass","evidence":"185 image(s) found; 0 image(s) appear to lack alt text.","recommendation":"All images have alt text. Ensure decorative images use empty alt (alt=\"\") to avoid screen reader noise.","fixPriority":"low","estimatedFixHours":0.5},{"label":"Heading hierarchy validity","status":"pass","evidence":"1 H1 heading(s) found. Optimal hierarchy: one H1 followed by H2s and H3s.","recommendation":"Good heading structure. Ensure heading levels follow logical nesting (not skipped).","fixPriority":"low","estimatedFixHours":0.5},{"label":"Form label association","status":"warn","evidence":"0 form element(s) detected. Forms should have properly associated labels for screen reader accessibility.","recommendation":"Add a form with proper accessibility markup: labeled inputs, clear error states, and focus management on submission.","fixPriority":"high","estimatedFixHours":4},{"label":"ARIA landmark and semantic structure","status":"pass","evidence":"Lighthouse accessibility 97/100 suggests good use of semantic HTML and ARIA landmarks.","recommendation":"Use semantic HTML5 elements (

,